BUSINESS WORKSHOP

10:00 AM - 11:30 PM

Specialty Installation is Your Number One Asset

Tim Reed, Fire Time Magazine & WiFire

1.5 Elective CEUs

This course explores the critical role of specialty installation in the hearth industry, highlighting how it can be a retailer’s most valuable asset. Participants will gain insight into current market challenges, including shrinking margins and increased competition, and learn strategies to differentiate their offerings through expert installation. Ideal for fireplace retailers and industry professionals seeking to elevate their business in a rapidly changing landscape.

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11:30 PM - 1:00 PM | Lunch With Our Sponsors

 

1:00 PM - 2:30 PM

Fired Up: You Ask, Experts Answer

Panel of Industry Leaders from Top Manufacturers & Retailers

1.5 Elective CEUs

Get a front-row seat to the future of the fireplace industry. In this powerhouse session, top leaders from the nation’s leading manufacturers will break down the latest trends, emerging technologies, and evolving consumer demands that are shaping the market. From supply chain shifts to product innovation, this is your chance to hear directly from the decision-makers steering the industry. Bring your toughest questions—this interactive session is designed to give retailers the answers and insights they need to adapt, grow, and thrive.

 

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2:45 PM - 4:15 PM

Be Solvers, Not Sellers: How Specialty Retailers Can Win in the Age of AI

Tim Reed, Fire Time Magazine & WiFire

1.5 Elective CEU

Artificial intelligence is changing how customers research products, evaluate options, and make buying decisions. In a world where information is readily available, specialty retailers must differentiate themselves by doing what AI cannot—building relationships, understanding customer needs, and solving real problems.

In this session, Tim Reed explores how AI is reshaping the retail landscape and why the future belongs to retailers who focus on expertise, trust, and customer experience. Learn practical ways to leverage AI in your business while strengthening the human connections that drive sales and long-term customer loyalty.

4:30 PM - 6:00 PM

Advocacy in Action: Protecting Consumer Choice & Preparing for What's Next

Jason Tolleson, HPBA & Tom Cullerton, Clean Energy Choice Coalition (CECC)

1.5 Elective CEUs

From local ordinances and state legislation to federal policy proposals, advocacy has never been more important to the hearth industry. Join HPBA's Jason Tolleson and CECC's Tom Cullerton for an update on the key issues impacting our businesses, customers, and fuel choices across the country and throughout the Midwest.

Attendees will learn about current legislative and regulatory efforts, how HPBA and its partners are working to protect consumer choice, and what members can do to make their voices heard. Whether you're new to advocacy or a seasoned supporter, this session will provide practical tools and insights to help you engage effectively when issues arise.