TUESDAY, AUGUST 17, 2021

2:00 PM - 3:00 PM

Selling in a Post COVID World

Sam O'Donnell, WhyFire

The next 6-12 months will be some of the hardest that we have ever experienced in our industry. This course will provide a roadmap to navigate the chaos and come out ahead. In it we will cover:

• How to hold manufacturers with a loose grip

• Why distributors can help your business this year like never before

• How to streamline your installation backlog with job codes

• Why scheduling strategically is more important than ever

• How to make it easy for the customer—when no one else is

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3:15 PM - 4:15 PM

Expanding Your Outdoor Opportunities

Joan Nutting, Maschino's

Participants will learn: How to utilize and work with contractors, architects, landscape designers, and other professionals in effective exterior design, choice of inventory and effective display to maximize sales.

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4:30 PM - 5:30 PM

Make It Easy: 5 Best Practices to Simplifying the Customer Experience

Sam O'Donnell, WhyFire

There is an epidemic in our industry. Hearth companies are confusing customers out of buying their products every year by the thousands. The worst part is that most companies don’t even realize it because it’s all that they’ve known. It’s the truth, hearth companies are confusing customers every day with confusing websites, insider language, complicated sales processes, difficult price quotes, and ineffective marketing. But it doesn’t have to be that way. You can take control of your business and make it simple for customers to buy from you. Don’t waste another year doing the same old thing–letting your business run you! Rather, grow your business like never before, create a framework that can easily scale, maximize your marketing dollars, and make the money that you have always wanted.

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6:00 PM - 9:00 PM

Topgolf Team Building Event & Dinner