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2021 Annual Meeting & Product Showcase




AUGUST 17-18, 2021

Top Golf, St. Louis, MO


Building on 2019's success, MWHPBA is headed back to Top Golf.  DON'T MISS this year's only in-person HPBA event featuring education sessions presented by industry experts, sponsor showcase, Topgolf team building, and invaluable networking opportunities.

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Meeting Agenda & Session Descriptions



2:00 PM - 3:00 PM

Selling in a Post COVID World

Sam O'Donnell, WhyFire

The next 6-12 months will be some of the hardest that we have ever experienced in our industry. This course will provide a roadmap to navigate the chaos and come out ahead. In it we will cover:

  • How to hold manufacturers with a loose grip

  • Why distributors can help your business this year like never before

  • How to streamline your installation backlog with job codes

  • Why scheduling strategically is more important than ever

  • How to make it easy for the customer—when no one else is

3:15 PM - 4:15 PM

Expanding Your Outdoor Opportunities

Joan Nutting, Maschino's

Participants will learn: How to utilize and work with contractors, architects, landscape designers, and other professionals in effective exterior design, choice of inventory and effective display to maximize sales.

4:30 PM - 5:30 PM

Make It Easy: 5 Best Practices to Simplifying the Customer Experience

Sam O'Donnell, WhyFire

There is an epidemic in our industry. Hearth companies are confusing customers out of buying their products every year by the thousands. The worst part is that most companies don’t even realize it because it’s all that they’ve known. It’s the truth, hearth companies are confusing customers every day with confusing websites, insider language, complicated sales processes, difficult price quotes, and ineffective marketing. But it doesn’t have to be that way. You can take control of your business and make it simple for customers to buy from you. Don’t waste another year doing the same old thing–letting your business run you! Rather, grow your business like never before, create a framework that can easily scale, maximize your marketing dollars, and make the money that you have always wanted.

6:00 PM - 9:00 PM

Topgolf Team Building Event & Dinner


Connect with Members

Enjoy dinner, drinks and friendly team competition at our TopGolf team building event and sponsor product showcase.  Not a golfer, no worries.  There will be something for everyone to do.  This will also be an excellent opportunity to view our sponsors’ products one last time before the selling season and network with members in our 4-state region.




9:00 AM - 9:30 AM

MWHPBA & HPBA Update Breakfast

Jake Hunter, MWHPBA President & Diane Dellen, HPBA Director of Membership

Take a few minutes to learn what is new in your affiliate and at HPBA national, what governmental regulations might affect our region and about your member benefits.

9:30 AM - 10:30 AM

Troubleshooting Electronic Ignition

Rich Dahl, C. Bennett Premium Building Supplies

This session is designed to provide a broad approach to troubleshooting electronic ignition systems. Various hearth electronic systems will be discussed as well as common methods of diagnosing the most frequently encountered electronic ignition problems.

10:45 AM - 11:45 AM

More Profit, Less Hassle: Adding Electric Fireplaces To Your Mix

Panel of Electric Fireplace Experts

Electric fireplaces aren’t just for box stores and online retailers. Learn from our expert panel of speakers how to do it sell electric fireplaces successfully, from displays to marketing to sales. We will cover the why and the how of selling electric fireplaces profitably.

11:55 AM - 1:00 PM

Tools & Tips for Gas Service Calls

Rich Dahl, C. Bennett Premium Building Supplies

This class will cover testing and diagnosing gas fireplace products. Step by step instruction on issues like pilot outage, failed ignition, gas pressure problems, improper combustion, and venting issues will be covered. Having the right tools and where to find them will also be covered. Anyone involved in selling, installing or servicing gas fireplace products will find this class to be beneficial.

Our Sponsors

Hotel Accomodations - Discounted Room Rates

Hampton Inn & Suites St. Louis/Chesterfield

5 McBride and Son Center Dr, Chesterfield, Missouri 63005

MWHPBA has negotiated a discounted hotel room rate of $117 a night plus tax at the Hampton Inn for our out-of-town guests.  Deadline to receive the discount is July 17, so reserve your room today!

Phone and online reservations details are on their way and will

be emailed out to all registered attendees once completed. 

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