Arlington, Va. (Dec. 2, 2015) – The barbecue industry will be sizzling in 2016, according to a new survey commissioned by the Hearth, Patio & Barbecue Association (HPBA) that reveals consumers plan to barbecue more as well as purchase new grills and smokers in the coming months.
More than a third (37%) of U.S. adults surveyed plan to purchase a new grill or smoker in 2016, while nearly a third (30%) of current owners plan to grill with greater frequency. Owners also plan to up their barbecuing proficiency with the purchase of a variety of specialized accessories, including pizza stones and broiling baskets. In addition, more than a third (35%) of consumers with outdoor kitchens plan to upgrade their space in the next three years.
“Our national pastime for gathering around the grill is not only strong but also showing all indications that the passion will increase in the months and years ahead,” said Jack Goldman, president and CEO, HPBA. “We think this trend owes a lot to a relatively healthy economy as well as peoples’ continued passion for culinary adventure and bringing out the flavor of their food. We are optimistic about the state and future of our industry.”
To capture consumer trends around grilling and barbecuing, HPBA biennially conducts the HPBA Barbecue Lifestyle, Usage & Attitude Study*.
View key highlights from the 2015 study